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Old 10th December 2014, 07:31 AM   #1
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Default Zalora Berharap Penjualannya Melonjak 5x Lipat di 12-12

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JAKARTA - Hari Belanja Online Nasional (Harbolnas) yang jatuh di tanggal 12 Desember, membawa keuntungan tersendiri bagi pelaku e-commerce di Indonesia. Salah satu yang merasakan manfaatnya adalah perusahaan e-commerce sektor fashion terbesar di Asia Tenggara, Zalora.

Menurut Managing Directore Zalora, Anthony Fung, dengan adanya harbolnas atau yang lebih dikenal dengan sebutan 12-12, membuat lonjakan customer. Sebab, penawaran khusus yang diberikan bisa mengundang customer baru.

"Nantinya customer baru yang merasa puas akan kembali lagi meskipun event tahunan itu sudah selesai," ucap Anthony saat ditemui di Kota Kasabalanka Mall, Jakarta.

Berdasarkan pengalaman pada tahun sebelumnya, Zalora berhasil meningkatkan penjualannya secara drastis ketika event 12-12 ini berlangsung. Untuk Desember tahun ini, Anthony mengatakan target penjualannya lima kali lipat lebih besar dibanding bulan sebelumnya.

"Dari tahun sebelumnya, kita bisa bawa banyak pelanggan setelah event ini berlangsung," kata Anthony.
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