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Old 12th December 2014, 09:51 AM   #1
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Default Harbolnas Terinspirasi Single Day & Cyber Monday

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JAKARTA - Hari Belanja Online Nasional (Harbolnas) yang diperingati setiap 12 Desember, terinspirasi dari Single Day di China di tanggal 11-11-11 dan juga Cyber Monday di Amerika Serikat (AS).
"Kita lihat kesuksesan Single Day di China dan Cyber Monday di Amerika. Itu inspiring banget," ungkap Public Relation Lazada Indonesia, Tania Amalia, kepada Okezone di Jakarta.

Menurut Tania, industri belanja online sedang berkembang di seluruh dunia. Sehingga di tahun 2012, enam platform online termasuk Lazada berinisiatif untuk mengadakan event diskon besar-besaran untuk belanja online.

"Kita ingin mengedukasi konsumen dan mengembangkan ekosistem e-commerce," tambah Tania.

Dengan harbolnas ini, diharapkan konsumen merasa puas dengan berbelanja online sehingga dapat memicu e-commerce lain untuk muncul dan membuat ekosistem yang baik seperti di China dan Amerika. Hal ini akan menimbulkan simbiosis mutualisme atau saling menguntungkan antara e-commerce dan konsumen.
SUMBER : Okezone.com
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