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Old 10th January 2015, 10:26 AM   #1
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Default Carrefour Targetkan Ganti Nama 89 Toko Hingga 2020

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JAKARTA - Carrefour dalam kurun waktu lima tahun ke depan berencana untuk mengganti nama 89 gerainya di Indonesia. Pergantian nama ini menyusul dimilikinya 100 persen saham Carrefour oleh CT Corps di bawah nama PT Trans Retail Indonesia.
"Dalam lima tahun ke depan, semua gerai Carrefour akan berganti nama menjadi Transmart Carrefour," kata Senior Manajer Marketing & Costumer Enganggement Indira Manoppo di Transmart Carrefour, Tangerang, Jumat (9/1/2015).

Indira menyebut, sepanjang 2014 sudah terdapat empat gerai Carrefour yang berganti nama menjadi Transmart Carrefour.

Sekadar informasi, Chairul Tanjung selaku CEO dari CT Corp mengambil alih 100 persen saham PT Carrefour Indonesia. Guna melakukan akuisisi ini, Trans Retail memperoleh pembiayaan sindikasi dari 10 bank international sebesar USD750 juta. CT menyebut, konsep Transmart Carrefour ini akan berbeda formatnya dengan Carrefour.
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