THE STORIES ON LINKEDIN ARE THE BEST…. Or not?
You can also share stories from your
company page or from the companies you manage. All this is very good to be able to show your products and interact with your customer in a more direct way, and it will even give you more opportunities to establish a conversation with them.
Nowadays you must have noticed some people are using emoji and some other custom things to get more followers and attraction, as users get bored with normal stories so you can also use custom fonts (
fancycrazytext.com) it really works to get more attraction.
What's more, the stories also adapt to the personalities of each one. And before we get to vote on which type of personality is better, I will tell you that every personality has its advantages and disadvantages. You just have to realize what kind of personality you have and assume it. There are two types of content creators based on their personality:
1. The planners or those who live in advance: if you have this type of personality you will be able to focus your objectives more easily. Let's face it, having a “planner” character is an advantage when creating and sharing content. You will be able to include the stories in your marketing strategy, view your next publications in detail, you will avoid repeating content and you will realize on the same day what content your audience is interested in (Which stories are most successful? When does your audience interact the most?), which will give you plenty of time to improve.
2. The impulsive or those who live from day to day: if you are like this, planning is not your strong suit but you also have some important advantages (I confess that I myself belong to this group). For you, it will be easy to transmit things in your stories “when they happen”, which is precisely what these stories intend. Being authentic, instinctive, impulsive, and sharing instantly, even banal things will bring you closer to your audience.
If you are in this type, you are one of those who do not have to think very well about each word you choose for that article you share or what frame is the best for that photograph ... It is possible that you publish during your workday how the sunrise sun gives it to your office, or your process of elaboration of a product ... Your client will know you better and will surely feel more comfortable to establish a professional relationship with you.
Who are you? Have you analyzed yourself? Then you will see that ...
If you are a planner: stories on LinkedIn should help you to be more natural. Surely you will find that one day you want to share something that is happening at that precise moment and that has an expiration of seconds. With the stories in mind, you will take the opportunity to record that unique moment that is happening in your office or that good team-building event.
If you are impulsive: stories on LinkedIn should help you plan. Over time you will see that your customers react more or less to certain content. That will make you reconsider to better think about what things you want to share and thus generate higher quality content.
What sounds good? Although my recommendation is that to work on your weaknesses you hire a professional, you will have already verified that only with the stories you will be able to reinforce your weaknesses a little.
BUT… (“Oh no! There's always a but!”)
There are things they haven't told you yet. And here I am to spoil the beautiful reality of LinkedIn stories and so that you are not one of those who remain on the surface. Ready?
PS Another spoiler: there is a happy ending
The negative aspects of stories on LinkedIn
1. The confusion
That is what many professionals are suffering from LinkedIn Stories when they start treating LinkedIn like any other social network.
Of course, LinkedIn is a social network, but let's not lose the north with stories and beware of using it only as such. LinkedIn is a SALES TOOL for those companies that want to generate business. It is the best tool that companies and freelancers have today to demonstrate our value in the market .
There is content that is only appropriate on social networks like Facebook or Instagram, such as photos of your pets or what you ate that day. We already know that this content generates a lot of interaction, but THAT IS NOT FOR LINKEDIN.
2. The fine line between personal and professional (with stories on LinkedIn)
Similar to the previous point: What is correct and what is not correct to post on LinkedIn Stories?
The first thing: there is no right and wrong. It all depends. About what? From the angle from which you tell the content.
I have long believed that there is no limit between the personal and the professional. Everything that happens to us in the company affects us in life ... And vice versa.
So: Do I publish that I have been a mother in my stories? Well, perhaps it is more beneficial for you to tell something "related" to your company and services related to this fact.
Example: "I will be sick for a few months because this beauty has just come into my life" and a photo that illustrates it
Do I publish that my child has left home? Well, maybe you can give it a professional angle and say that, just like as an entrepreneur, you get excited when your workers fly alone, now it is your son who is doing it.
We are used to seeing stories in the context of personal or private social networks and, therefore, we associate stories with beautiful moments with friends, couples ... A social and leisure context. It is normal that you come to LinkedIn, go to upload your first story and ask yourself: What now? What can I upload related to my work?
My advice is that you find the professional ANGLE to the personal.
In this article I explain how to publish high-impact content on LinkedIn >>> click here .
Maybe it will give you some ideas.
3. The distraction for your client
It is true that when you publish a story, your clients will be able to see it easily and even write you directly commenting something about it, but they will also have more distractions.
In addition, now on LinkedIn, we find two sources of content: the wall and the stories. Either I'm reading the feed on the wall, or I'm "watching" stories ... Not both at the same time.
Pure and simple logic: the greater the number of tools to publish and disseminate content, the greater the competition with other companies. Now, we will have to work even harder.
So our updates may lose views because there are now more options. We will see.
4. The possibility of spamming
Today we all find ourselves running back and forth.
How many times have you heard or said "I don't have time" "He doesn't give me a day to do everything I want"? Therefore, when we consume information, it is normal that we want it to be worth it to have invested the time in reading that article, that video, etc. It has to be useful to us.
As the stories do not warn, nor is it known before opening them if they are going to be worth it or not, we can find meaningless messages, some spammers, or get bored to infinity.
5. Poor and irrelevant content
Professionals turn to LinkedIn for detailed and in-depth information. They are going to read what interests them and, in fact, this is already being complicated because the content that “I like” appears in the news feed the most or the “likes” of your contacts, but with little relevant information or practice.
Well, what I fear with the arrival of the stories is that this will get worse. Okay, they can increase the connections and the contact, but it is important NOT TO LEAVE THE BOTTOM ASIDE.
With the lack of context in a story and the simplicity to upload them, it is easy for what we publish to be poor and not very relevant. Do we really want a lot of simple content on our LinkedIn accounts? In my case, the answer is no. But this can be fought.
Keep reading and you will have all the answers to these negative aspects!