That’s a great question! I used to help run a boutique in Santa Ynez, and we faced the same issue. What worked for us was teaming up with local wineries for tasting events. Tourists visiting for wine tours would often stop by our shop after hearing about us. Also, listing our business on local directories helped a lot. You might find some useful resources in the
Santa Ynez, CA Business Directory here. It’s great for connecting with other businesses and attracting new visitors!