forumku.com logo Forumku Borobudur Budaya Indonesia
forumku  

Go Back   forumku > > >
Register Register
Notices

Mobile and Mobility Forum ini Membutuhkan Moderator, Silakan mendaftar !!!

Post New Thread  Reply
 
Thread Tools Search this Thread Display Modes
Old 26th September 2012, 03:10 PM   #1
Administrator
 
admin's Avatar
 
Join Date: 5 Jul 2012
Userid: 1
Posts: 5,047
Likes: 1,731
Liked 190 Times in 113 Posts
Default Nokia unveils Asha in Jakarta as proof of market potential

Nokia unveils Asha in Jakarta as proof of market potential

sumber : http://www.thejakartapost.com/news/2...potential.html


Mariel Grazella, The Jakarta Post, Jakarta | Business | Wed, September 26 2012, 9:09 AM


Quote:

Nokia has chosen Indonesia to launch two of their latest mobile phones under the Asha Touch series, the Asha 308 and Asha 309, a testament to the country’s key role as their second largest feature phone market, after China.

The Asha series, unlike the Windows-based Lumia smartphones, are Nokia’s feature phones that feature a Symbian-based operating system, which boasts smartphone-like capabilities. The company has aggressively pushed the Asha series into emerging markets, including Indonesia, where feature phones continue to have a strong presence.

Indonesians are big fans of mobile devices. The penetration of SIM cards in Indonesia, a country where the population has hit over 240 million people, has surpassed 120 percent as mobile devices continue to proliferate.

Yet, despite the increasing affordability of smartphones, feature phones still dominate more than 80 percent of the mobile phone market in a country where the GDP per capita stands at US$3,000.

A recent study by the International Data Corporation (IDC) shows that Nokia has kept a lead in the feature phone market. However, the company has been battered by tough competition in the smartphone segment as Samsung overtakes longtime champion BlackBerry.

Martin Chirotarrab, president director of Nokia Indonesia, said that Indonesia was a top market for the company in the Asia Pacific region, and is the second largest market for their Asha mobile phone series
following China.

He added that Indonesia was within the top 10 countries exhibiting strong growth for the Finnish company’s business.

“Therefore, success in Indonesia translates into success in the core company,” he said.

He added that the latest Asha products would hit shelves “at the beginning of the fourth quarter”. Meanwhile, Nokia expects to sell the new mobile phones below the $100 mark.

“We, together with network operators, are getting data plans ready,” he further added during the launch in Jakarta on Tuesday.

In addition to Martin, executives from Nokia headquarters attended the launch as well. Nokia CEO, Stephen Elop, also paid a visit to the country last week.

Timo Toikkanen, the executive vice president of mobile phones at Nokia, added that besides being a massive market for the Asha series, Indonesia was also the “home of the Nokia Life”.

“When you put that together, we’ve felt that there’s no better place for us to come and do a global launch but right here in Jakarta,” he said during a limited press meet.

Nokia Life, originally called the Nokia Life Tools, is a short-text-message service providing information on health care, education, entertainment and agriculture for subscribers in the emerging markets of China, India, Indonesia and Nigeria. As of February, Nokia Life has acquired more than 50 million users in the four countries.

Besides launching the two new Asha Touch mobile phones, Nokia also introduced Nokia Life+, the enriched version of Nokia Life, which comes in the form of a Web-based application now available for 18 countries.

Martin said the “key components” in pushing the new devices to the market was “the depth of distribution in the country” in terms of making the product available at points of sales, and allowing consumers to test products at these sales points.

“Indonesian consumers are fantastic. They are very technology savvy and keen to have the latest technology,” he said, adding that many features in the new mobile phones were based on the needs of consumers in key markets, including Indonesia.

In addition, Timo said that the company has taken into account the strong need for Indonesians to socially connect through their devices, as well as to remain entertained through mobile games.

admin is offline   Reply With Quote
Sponsored Links
Post New Thread  Reply

Bookmarks

Tags
asha, indonesia, nokia, phone, smartphone



Similar Threads
Thread Thread Starter Forum Replies Last Post
Vocabulary in News : Jokowi Unveils Eight New Mobile Power Plants megumin First Thing First - Pelajaran Pertama 0 3rd April 2017 05:03 PM
[Jakarta] Dibutuhkan Marketing Modern Market untuk PT. Buwana Mitra Semesta framadiya Forumku Jobs and Careers 0 23rd August 2016 12:00 PM
Nokia X Dual Sim (Smartphone Android Pertama Nokia) lzdmarket Smart Phone 0 8th May 2015 10:08 PM
online investment true salary proof WAKAK Internet 0 9th August 2014 01:35 PM
WTS: New Samsung Galaxy Note II N7100@$310, Nokia Asha 501@$300, HTC First@$300 TIZZIE HP 0 6th July 2013 12:33 AM


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT +7. The time now is 01:03 PM.


forumku.com is supported by and in collaboration with

forumku.com kerja sama promosi kiossticker.com 5 December 2012 - 4 Maret 2013 Web Hosting Indonesia forumku.com kerja sama promosi my-adliya.com forumku.com kerja sama promosi situsku.com

Promosi Forumku :

CakeDefi Learn to Earn

Positive Collaboration :

positive collaboration: yukitabaca.com positive collaboration: smartstore.com positive collaboration: lc-graziani.net positive collaboration: Info Blog

Media Partners and Coverages :

media partner and coverage: kompasiana.com media partner and coverage: wikipedia.org media partner and coverage: youtube.com

forumku.com
A Positive Indonesia(n) Community
Merajut Potensi untuk Satu Indonesia
Synergizing Potentials for Nation Building

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2024, vBulletin Solutions, Inc.
Search Engine Optimisation provided by DragonByte SEO v2.0.37 (Lite) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.
Google Find us on Google+

server and hosting funded by:
forumku.com kerja sama webhosting dan server
no new posts